Services

Steve Bookbinder offers the following services. Services can be combined as needed for a comprehensive training experience.

 

Consulting & Advising Start-Up & Early Stage CEOs

Steve works with CEOs from pre-launch to post-launch. He guides CEOs by helping them create an early-stage marketing and advertising plan, build and nurture a database and develop and test go-to-market sales strategies designed to reach sales goals through direct customers and channel partners.

 

Individual Coaching for Salespeople

Individual Coaching for Sales Professionals

Steve helps individuals achieve sales success with help “translated” to their level of experience. He leads them through Goal and Pipeline Development and introduces Key-Account Sales Strategies and essential sales tactics and habits.

 

Team Coaching

Team Coaching

Steve supports CEOs and Sales Managers by helping the individuals on their team reach higher sales targets. Steve delivers customized coaching for each individual tailored to their specific sales role and experience level.  

 

Workshops

Training Workshops

Steve delivers customized workshops focused on the skills that change measurable performance and confidence levels. Training can be augmented with Watch-Read-Do (short custom video, article, and homework assignment) delivered before the workshop which increases participant engagement.

Training topics include:

  • Pipeline Management

  • Great First Meetings (meeting preparation)

  • Echo Selling skill development: Personal Marketing, Prospecting, Qualifying, Presenting, Negotiating & Closing Skills

  • Consultative Sales Conversations through Second-Level Questioning

 

Pipeline Review, Forecast and Strategy Meeting Guest

Sales Pipeline Review

Steve will join internal sales meetings to identify “forecast-able” prospects, suggest sales strategies and tactics needed to ensure success for upcoming meetings and to save recent fallbacks.

 

Sales Kickoff (Keynote and Motivational) Speeches

Sales Kickoff Speeches

Steve delivers a message designed to entertain and inspire. Based on successfully swimming across the English Channel and then launching a company during a recession, he teaches people how to overcome their fears in order to achieve success. Topics include:

  • Conquering your “English Channel” challenges:  Overcoming the fear of cold water, rough water & jellyfish in your life in order to reach your biggest goals.

  • Be Your Own Coach: The mindset needed to keep improving your results

  • Reaching a new generation of buyers: Why sellers need to begin Echo Selling to sell to buyers you can’t reach through conventional sales practices.

  • The Different Sales Manager: Since 2020, everything has changed: A new generation of salespeople is unlike previous generations, Sales involves new activities and technologies, the buyer and their buying process is different from past buyers. The different sales manager is the one who can build a structure designed for this different world and lead their team to new sales targets.

 

Online (Self-Paced) Training

Echo Selling Skills

The Best Online Training Library

Based on the book Echo Selling, this online library includes courses, videos, and audio assets designed for busy salespeople to get in-depth “how-to” instruction for the most essential skills needed to convert contacts into sales opportunities and their circle of influencers into brand ambassadors. The entire library is available for unlimited use to sales teams of all sizes.

Topics Include:

  • How to Create a Great First Impression

  • Time Management

  • Preparing for & Leading Great First Meetings

  • Second-Level Questioning

  • Onboarding for High-Performing Sales Pros

  • Pipeline Management

  • Presenting, Negotiating, and Closing

  • World-Class Account Management