Training Programs

The Competitive Sales System

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Our Competitive Selling program focuses on providing sellers with a competitive edge from prospecting through closing. This proven, field-tested training measurably increases sales activity, advances the sales process, and improves sales forecasting, which helps to positively change the entire sales culture as well as increase revenue. The system is perfect for those new to sales, as well as, veterans who need to refocus on practicing effective sales habits

  • Pipeline Management: Trains salespeople how to connect their sales goals with their activity; trains managers how to properly inspect, diagnose and coach their sellers toward improvement.
  • Personal Marketing: Trains sellers how to leverage email, phone, social media and networking in order to increase first appointments and build relationships with the right decision makers.
  • Great First Meetings: Helps sellers gain the confidence and skills needed to more effectively prepare for meetings and strategize to advance the right sales with qualified prospects.
  • Presenting, Negotiating, & Closing: Provides best practice strategies and techniques as well as opportunities to role-play practice these essential selling skills.
  • 2nd Level Questioning: Train sellers on how to go beneath the surface of a typical sales conversation by focusing on best practices and skill development including: information gathering, active listening, and qualifying through questioning. 

Selling in the Digital Media Landscape

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Our Selling in the Digital Media Landscape program focuses on helping sellers increase their knowledge of the overall digital media landscape as well as helps them improve their ability to sell in the media space with objective handling strategies, meeting preparation, and while improving their ability to sell in the media landscape. 

  • Understanding the Digital Media Landscape: Lays the foundation of knowledge to help sellers understand and navigate the changing digital media and advertising ecosystem. We provide versions for: beginner, intermediate and advanced.
  • What’s Trending: More advanced sellers need to understand the current hot button issues: Programmatic, Native, Social Media, Mobile, Video, Attribution, Data, Email, SEO, and SEM.  Topics are refreshed on a continuous basis and customized based on client needs.
  • Selling Digital Media: Helps sellers translate their sales message to marketers and agencies who know more than – or less than - the seller. Sellers learn how to ask the right questions and present the right solutions.  This program focuses on understanding the advertiser’s performance goals and handling objections.
  • Selling Against the Competition: Sellers learn how to properly position their comprehensive offering and present ROI+ solutions that either displace or support the client’s other online and offline initiatives

Multiplatform Delivery Options

Live Workshops

Webinars

Online Courses

Sales Campaigns & Ride Along Programs

 

To help you maximize sales performance, create accountability among your sales team, and focus on closing targeted opportunities to produce net new revenue.